Primary Purpose

Rasasa Africa is looking for a passionate and results-driven Sales Manager to lead the rollout and adoption of our Electric Cooking Solutions across Tanzania. This is a high-impact role ideal for someone who thrives in a fast-moving environment and is motivated by both commercial success and social impact. The successful candidate will be responsible for developing and executing innovative strategies to drive sales volume, expand our market presence, build strong partnerships with key stakeholders and recruit and manage our sales agents


Duties and Responsibilities

As our Sales Manager, you will:

  • Route-to-Market Strategy:
    • Develop and implement effective sales and marketing strategies to drive product penetration across urban, peri-urban, and rural markets.
    • Identify and pursue new market opportunities and distribution channels to maximize reach.
  • Team Leadership & Management:
    • Recruit, train, and lead a team of dedicated Sales Agents, ensuring consistent achievement of monthly sales targets.
    • Motivate, coach, and support the team to continuously achieve and exceed their sales goals.
  • Community Engagement:
    • Plan and execute impactful awareness campaigns to educate households on the significant benefits of clean cooking technologies, including cost savings, health improvements, and environmental impact.
    • Partner with community organizations and other development partners to promote clean cooking adoption in target areas.
  • Marketing Strategy:
    • Develop and execute both below-the-line and above-the-line marketing strategies, including engaging community events, targeted radio campaigns, and compelling product demonstrations.
    • Collaborate closely with the Digital Marketing Officer to craft impactful messaging that deeply resonates with target audiences.
  • Sales Performance & Reporting:
    • Set ambitious sales targets and lead the team in achieving them through strategic planning and execution.
    • Monitor key performance metrics, analyze sales data, and prepare regular, insightful reports for leadership.
    • Provide accurate sales forecasts and critical market intelligence to support informed business decisions.

Minimum Requirements:

  • Bachelor’s degree, preferably in Sales and Marketing or a related quantitative field
  • Experience building and managing field sales teams is a plus

Ideal

  • Track record of career progression with at least 2 years of relevant experience
  • Ambition to grow professionally and contribute to company growth

Competencies:

  • Passionate about leading by example, inspiring others, and creating a high-performance culture
  • Proven experience in building and managing successful sales teams from the ground up.
  • Strong interpersonal and leadership skills, with the ability to motivate and inspire teams
  • Excellent communication and presentation skills in English and Swahili.
  • Exceptional data analysis skills with strong understanding of sales and marketing KPIs.

The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the role described, nor are they intended to be such a listing of the skills and abilities required to perform the work. Rather, they are intended only to describe the general nature of the role.

Contact Us

Contact Us

We’re Here to Answer All
Your Questions

Find quick answers to the most common questions about our products, services, and opportunities.

The Rasasa Induction Cooker is an innovative, energy-efficient electric induction cooker designed to provide a fast, safe, and affordable cooking solution for households of any size.

You can call us throught this mobile number or visit us, our offices located around Mwai Kibaki Road, mbezi beach plaza.

Yes, you can buy a Rasasa induction package and extra pots to meet your needs.

No, the Rasasa Cooker requires induction-compatible cookware. That’s why it comes with two pots designed for compatibility.

Yes, the cooker is versatile and suitable for a variety of dishes, including stews, rice, soups, and more.

Yes, the cooker includes a warranty that covers manufacturing defects. Please refer to the warranty terms on our website.

Got any More Questions?

We’re Here to Answer All
Your Questions

Find quick answers to the most common questions about our products, services, and opportunities.

The Rasasa Induction Cooker is an innovative, energy-efficient electric induction cooker designed to provide a fast, safe, and affordable cooking solution for households of any size.

You can call us throught this mobile number or visit us, our offices located around Mwai Kibaki Road, mbezi beach plaza.

Yes, you can buy a Rasasa induction package and extra pots to meet your needs.

No, the Rasasa Cooker requires induction-compatible cookware. That’s why it comes with two pots designed for compatibility.

Yes, the cooker is versatile and suitable for a variety of dishes, including stews, rice, soups, and more.

Yes, the cooker includes a warranty that covers manufacturing defects. Please refer to the warranty terms on our website.

Got any More Questions?